Online Consumers in the Age of New Media

For our term project, myself and my partner, Vinita Singh, have chosen the topic of the online consumer experience a.k.a. online shopping. We believe online shopping is a part of new media because it's part of the new pop culture. Although online shopping has been around for a while, it's a lot more mainstream in that people now have access to shopping and purchasing items from various markets without leaving the comfort of their homes. As technology improves, the access to shopping without physically going to a store is increased. We will be providing a comparison between online shopping when it first began and what it is like today as well as what retailers are doing to adhere to this trend. We will also be talking about the pros (which would include great online selection of products, good deals through price comparison, and no need to travel) and the cons (such as having to wait for merchandise to arrive, paying shipping fees, and the inability to try things on).